Brazilian Blowout

Brazilian Keratin Smoothing and Straightening Treatments.

"Brazilian Blowout", Global Keratin, Escova Diamante

Drew carries three high-end brands of Keratin Smoothing Treatments:
1. "Brazilian Blowout" the brand. Made in U.S.A.
2. Global Keratin. 4% Formaldehyde. Made in U.S.A.
Note: Formaldehyde is a key component, in American born treatments, in order to receive a straightening effect, in addition to the other benefits of a Keratin Smoothing Treatment.
3. Escova Diamante. Formaldehyde Free. Made in Brazil, and imported directly, and exclusively, by Drew Groh.
To the best of Drew's knowledge, no-one in the U.S., except for Drew, has access to Brazilian made, Escova Diamante!


"Brazilian Blowout" The brand name.

Through the use of innovative and breakthrough bonding technologies, Brazilian Blowout treatments actually improve the health and condition of the Hair by creating a protective protein layer around the Hair shaft to eliminate frizz and smooth the cuticle.

The end result is smooth, healthy, frizz-free Hair with radiant shine!

What makes Brazilian Blowout professional smoothing treatments different? Brazilian Blowout Smoothing Treatments actually improve the health of the Hair.
No Damage!

Entire in-salon treatment is completed in just 90 minutes!

No down time!
The minute you leave the salon, you can wash and air dry your Hair, workout, put your Hair in a ponytail or clip and it will remain smooth, frizz-free and radiant!

Results last up to 12 weeks.
Leaves Hair smooth, shiny, and frizz-free!
A├žai aftercare products ensure longest lasting results.

Statements provided by brazilianblowout.com


Global Keratin

The Global Keratin Hair Taming System, with Juvexin formulas, are professional in-salon treatments that penetrate the cuticle to improve texture, enhance manageability and reduce frizz for 3-5 months.

GKhair is the first and only company to harness the beauty benefits of Juvexin. Juvexin is a special blend of proteins and peptides optimized specifically for Hair.

Juvexin has been developed specifically to protect and restore the Hair back to its youthful state and is used in all GKhair products worldwide. Juvexin penetrates throughout the hair shaft delivering important conditioning and moisturizing benefits.

This improves the softness and reduces friction enabling Hair to better withstand heat, helps make Hair less prone to breakage and improves the lubricity of Hair, giving Hair overall better manageability. On both wet and dry Hair there is less entanglement during brushing, making the Hair less prone to breakage and improving manageability.

Statements provided by GKHair.com

Results (actually) last 3-4 months.
Leaves Hair smooth, shiny, and frizz-free!
Entire in-salon treatment is completed in just 90 minutes!
Wait 48 hours prior to washing or tying your Hair up.
Drew's formulation contains 4% Formaldehyde
an ingredient necessary, in American born treatments, in providing an added straightening effect.


Brazilian Made, Escova Diamante. "Diamond Brush" An authentic Brazilian product!

In Portuguese...
a escova diamante professional e um produto sem formol desenvolvido com excelente tecnologia e formulado especialmente com materia prima de baixissimo peso molecular, que promove a reducao do volume dos fios e elimina o efeito frizz, regenerado a fibra capilar prolongando o efeito liso.sua formula e 0% formol, dermatologi-camente testada e registrada pela Anvisa, sua composicao e um blend de acidos e aminoacidos, nao causando nenhum dano a saude dos clientes e cabeleireiros, podendo ser feito em qualquer tipo de cabelo, e compativel com todas as quimicas

In English...
Diamond Brush product without formaldehyde with excellent technology developed with specially formulated raw material with very low molecular weight , which promotes the reduction of the wires, eliminates frizz and volume effect , regenerated fiber extending flat capillary effect. Its formula is 0% formaldehyde, dermatologically tested and registered by Anvisa , Its makeup is a blend of acids and amino acids , not causing any harm to health of customers and hairdressers and can be done on any type of Hair, and is compatible with all other chemicals.

Statements provided by diamantecosmeticos.com.br

Results last 3-5 months.
Leaves Hair smooth, shiny, frizz-free and considerably straighter!
Entire in-salon treatment is 2- 2.5 hours.
Formaldehyde Free
Fragrance and ODOR FREE
Absolutely NO BURNING eye sensation!
No down time. Your hair is washed and blown-dry before you leave the salon.


From Drew's Mouth

The perfect choice of Keratin Treatments, for you, will depend highly on your desired outcome.

In respects to American made "Brazilian" Keratin Treatments, Formaldehyde free are the most luxurious, however they lack the straighteing effect that so many are seeking. So, as a general rule of thumb, if you only want to remove frizz and smooth your hair, without having much of a Hair Straighteing effect, you will want to choose a Formaldehyde Free product.

In contrast, if you want flatter, straighter Hair, then your choice would clearly be a product that does contain Formaldehyde, because Formaldehyde is absolutely crucial in order to receive the added effect of straighter Hair.

These statements apply to American born Keratin Treatments only!
Escova Diamante, a true Brailian Keratin Treatment, is highly effective at straightening the Hair without the use of Formaldehyde.

Before and After images
You will not see Brazilian Keratin Treatment "before and after" images on Chemistry of Vanity's website due to the fact that they can be very misleading.
When a client, who has just received a Brazilian Keratin Treatment, leaves the salon, their Hair has been ironed smooth and looks flawless. The real test is after the first washing and when the client is nowhere near our camera. That isn't to say that our results, after washing, aren't flawless or as to be expected, but taking an "after" photo after a session of intense ironing is not being straight-up.


Brazilian Blowout FAQ

Click the link or image to be redirected to Chemisty of Vanity's Brazilian Keratin Treatment FAQ page

Global Keratin FAQ

Click the link or image to be redirected to Chemisty of Vanity's Brazilian Keratin Treatment FAQ page

Escova Diamante FAQ

Click the link or image to be redirected to Chemisty of Vanity's Brazilian Keratin Treatment FAQ page